Is the Referring Sites Report Your Store’s Secret Weapon?
In the old Ecommerce era, just making sales was enough, but nowadays, we need to understand how those sales are happening. For any entrepreneur operating a Shopify store, the path between an initial click to a final purchase is a complex ecosystem of marketing channels, landing pages, and customer behaviour. You cannot afford to waste […]
Maximize Your Revenue with ReportGuru’s UTM Medium Reports
Imagine waking up one day to discover that you have a treasure chest of knowledge on how your visitors are coming to your Shopify store, i.e., the actions they have performed, the links they have clicked on, and the channels through which they have entered in order to make a purchase. That’s marketing magic, isn’t […]
Decoding the Customer Journey on Shopify with ReportGuru
Most store owners obsess over sales charts and ad spend dashboards, but the truth is revenue numbers don’t tell you the whole story. Behind every “order completed” notification on your Shopify store lies a trail of decisions, hesitations, and micro-moments that pushed your customer towards placing an order. That trail, i.e., the customer journey is […]
10 Essential Shopify Reports Every Solopreneur Needs Today
As a solopreneur, operating an online business is thrilling as well as challenging. It is empowering to build something on your own, but also a little overwhelming when you realize you are playing every role in your business. You are the marketer crafting campaigns, the analyst interpreting data, the inventory manager keeping stock in check, […]